WHEN THE GOING GETS ROUGH

$ 1'200

title :

WHEN THE GOING GETS ROUGH THE TOUGH GET GORGEOUS, 1989–2026

Edition size :

70

dimensions :

22 in. x 22 in. (55.88 cm x 55.88 cm)

technique :

2-color screenprint

paper :

Coventry Rag 320 gsm

Signature :

Stamped by Giorno Poetry Systems, numbered and stamped by our publishing house

Year :

1989-2026

price :

CHF 950 / $1’200 (exclusive of VAT)

Collection :

Screenprints

Price :

No prices available for the moment

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These prints derive from three of Giorno’s first, and now-famous, Vinyl Paintings which he made in 1989. In this series, various phrases—drawn from his poems and informed by his interest in Buddhist spiritual texts—were silkscreened onto vinyl with a Pop spirit.

John Giorno’s motivation has always been to explore new contexts for poetry by crossing disciplinary boundaries and merging it with music and visual arts. His earliest experiments in printed visual poetry date back to 1969, when he began using silkscreen and spray paint with stencils. These works, also marked by a Pop sensibility, combined texts found in newspapers and magazines with his own personal writings.

title :

WHEN THE GOING GETS ROUGH THE TOUGH GET GORGEOUS, 1989–2026

Edition size :

70

dimensions :

22 in. x 22 in. (55.88 cm x 55.88 cm)

technique :

2-color screenprint

paper :

Coventry Rag 320 gsm

Signature :

Stamped by Giorno Poetry Systems, numbered and stamped by our publishing house

Year :

1989-2026

price :

CHF 950 / $1’200 (exclusive of VAT)

Collection :

Screenprints

Price :

No prices available for the moment

PRINT PDF

John Giorno

After earning a BA from Columbia University in 1958, Giorno (1936-2019) established himself as an active presence in New York’s art scene, lauded for his starring role in Andy Warhol’s five-hour film Sleep (1963). A life-long collaborator, he staged multimedia events with Robert Rauschenberg, developed new recording techniques with Bob Moog, and performed alongside William Burroughs and Brion Gysin. In 1967, he published his first monograph, Poems, and his first LP, collaborating with Rauschenberg and Les Levine on the artwork and designs for both.

Giorno created Dial-A-Poem at The Architectural League of New York in 1969, which was subsequently included in the landmark group exhibition Information at the Museum of Modern Art in 1970. Dial-A-Poem was both celebrated and censored for its selection of readings and speeches by poets and activists. Giorno was unwaveringly unapologetic in his use of politically-charged and sexually salacious content, using his work as a platform to draw attention to his own status as a gay man, to police violence in America, and to the harrowing statistics associated with the war in Vietnam.

An artist of self-described “promiscuous compassion,” Giorno has always worked just as much to elevate the work of others as he has on his own. In 1965, he created an organization he called Giorno Poetry Systems, which was initially a pseudonym for his own political organizing and the creation of artworks. In 1984, GPS established the AIDS Treatment Project as an emergency response to the impacts of the epidemic on artists’ lives and provided funding for artists living with AIDS through the early 2000s.

Giorno was not just a poet but an artist and a performer. In 1969, recognizing that the written word could be powerfully transformed into spoken word, he began a performance practice that he pursued throughout his life, pioneering a distinct and unique style. In 1981, he formed The John Giorno Band and performed at various punk rock venues. In 1989, he made his first Poem Paintings, using a font designed for him by Mark Michaelson. Phrases taken from his poems, combining his interest in Buddhist spiritual texts with his Pop sensibility, were silk-screened on canvas. He continued and expanded his painting practice for the next thirty years.

Giorno met Swiss artist Ugo Rondinone in 1998, beginning a relationship that lasted the rest of his life, and married in 2017. During the late 2000’s and early 2010’s, Giorno collaborated with a younger generation of artists, including Pierre Huyghe, Michael Stipe, and Rirkrit Tiravanija. A major retrospective of Giorno’s work, I ❤️ John Giorno, was curated by Rondinone for Palais de Tokyo in 2015, and was re-imagined for 13 spaces in New York City in 2017. Giorno retired from performing in 2017 and spent the last two years of his life in meditation, artmaking, writing poetry, and working on his memoir, Great Demon Kings. His iconic poem prints, paintings, prints and drawings continue to show in museums and galleries around the world.

Photo by Marco Anelli

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